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Research report on an electric car from any manufacture other than Tesla. The overall goal is to help senior management make strategic decisions and the report should address:1. Awareness:Assess awareness of the electric car you selectedIdentify which target market is most likely to offer the electric car you selectedOutline consumer understanding of the electric car you selected2. Reasons for Use:Outline reasons for purchasing an electric carDetermine situations in which an electric car would be purchased3. Consideration: Understand where consumers would expect to find information about the electric car you selectedUnderstand what information about the electric car is desired4. Prospective Customer/User: Determine what consumers would expect Identify what is essential and what is “nice to have” 5. Customers / Users: Identify those who has purchased an electric car Among those who have purchased an electric car, determineReasons for purchase / what prompted the purchaseSatisfaction levelPositive and negative surprises and improvements needed 6. Profile the Target Audience: Identify and profile consumers who have researched, considered, or purchased an electric car. Include demographic, psychographic and benefits sought as part of the profile. NOTE: Market research reports play an important role in improving the productivity of a business. The information in these reports helps companies to create and execute informed marketing strategies. The goal of market research is to examine how the target group will receive a product or service. This is done by collecting, organizing, and analyzing data. It is important to establish clear goals for the market research activity you will undertake. You need to make sure you have defined what you need to know and why. Once you have established your goals, it is important to develop a strategy and select techniques you will use to gather data.Regardless of the size of your market research budget, the time you have available or your level of experience, some form of market research is possible and it can help you to improve your business decisions. The goal of doing market research is to equip yourself with the information you need to make informed business decisions about innovation, growth, and the 4 Ps. The kind of information gathered through marketing research during the planning and growth stages of your business can also be very useful in its day-to-day operation.A regular flow of market research information can help you to maximize the potential of your current business activities and help you to create a roadmap for future growth.This report should present your findings after conducting primary research of actual and or prospective electric car users. The report should be at least 6 pages not including the appendices.Market Research Format – The format of the market research report is as important as the market research process. The market report sample provides a broad understanding of the content and the quality of the report.Format:1. Situation Analysis / Background to the problem2. Research Objectives3. Methods4. Results / Major Findings5. Limitations6. Recommendations / ConclusionsAppendices:Two blank instruments.Data presentation (tables, graphs).Any additional items needed to support your report.
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