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Select two different online retailers that sell the same merchandise category. The category could be any product that you are interested in (tablets, athletic shoes, women’s clothes, men’s suits, household items, groceries, etc.)Try to select retailers that sell the same type of merchandise, but in a different format to a different target market. A full-line discount store like Wal-Mart vs. a category specialist llike Best Buy for example.What is the strategy pursued by the two retailers? What is each retailer’s target market?Compare the variety, pricing, and depth of assortment of each retailer.What was the online shopping experience like? Was it easy to locate what you were looking for?What features of the sites did you like and dislike, such as the look and feel of the site, navigation, and special features? Which retailer would you personally prefer to buy from?Does the store’s website direct the shopper to a physical location for product pickup or future purchases?
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